The Web is seen by many as having the potential to help small tourism businesses understand their markets higher, lengthen their market reach and to serve their prospects extra effectively, regardless of their geographical location. Companies were positioned in all 50 states, and all had greater than 500 workers. The results of this study indicate that the level of involvement of owner-managers, the proprietor-supervisor having an entrepreneurial orientation, the information of owner-managers, the involvement in resolution making of proprietor-managers and a advertising and marketing orientation are necessary to the profitable use of the Web for the advertising of small tourism businesses in South Africa. One trade that’s characterised by the proliferation of small companies is the tourism trade. The main focus of this examine is to establish those owner-manager factors which might be present in a small tourism enterprise which will affect the success with which the Web can be used to market the business. However, figuring out the elements that influence the success of the usage of the Internet for advertising functions is proving elusive. These are distinct from the components implicit in the know-how per se.

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